National Youth Anti-Drug Media Campaign

It is important that we ensure a successful future for our nation’s youth, educators—teachers, coaches, school nurses, guidance counselors, and other school personnel are those influential figures—who empower students to make healthy choices to excel in life. The National Youth Anti-Drug Media Campaign recognizes that educators play a key role in helping kids with more than academics and strives to support these efforts by providing useful drug prevention resources and information.

According to The Campaign, a five-year initiative created in 1998 by the White House Office of Drug Control Policy (ONDCP), they place a primary emphasis on delivering prevention messages to kids age 11-17, where they live, play and, especially, learn. The Campaign uses a powerful, integrated communications plan to educate and empower young people to reject illicit drugs. It is imperative that students are educated on such a heavy loaded topic like drugs, because it is detrimental to a students dreams, goals, and aspirations. And most of all, it’s endangering a students life.

As I mentioned before, educators play a major role in aiding students with a healthier way of life; they have also assisted in the success of The Campaign. They have developed one of the nation's most extensive school-based drug education and prevention efforts and used various strategies to reach out to students of different groups, such as: middle and high school students and teachers. If you serve a greater interest, please visit TeachersGuide.org.This website features a variety of the Campaign’s Web-based resources for educators, including standards-based classroom activities, curriculum guides, the latest drug-specific fact sheets and links to other relevant prevention resources.